Some might wonder why becoming an event planner would spark the interest of anyone. If you have always dreamed of enjoying the freedom and flexibility of owning your own business, however, becoming an event planner may well be the right industry for you. Worldwide the industry exceeds $500 billion annually.
Depending on the services you plan to offer, the start-up costs are rather modest. You may just need the basics to start (a cell phone, laptop, business cards, advertising, and an organizer). Although college degrees are available, most of the entrepreneurs in the industry do not have one. Previous experience in marketing, accounting, management or sales is certainly helpful.
Present a professional image by tapping into the many marketing opportunities with the technology available today. Your materials (invoices, e-mails, business cards, etc.) should contain your company logo as well as some visual continuity. Consider joining networking groups as well as the local chamber of commerce. Initially word-of-mouth will be key, but you must have a professional image and a good marketing strategy in order to land a corporate account.
Create a website to market yourself, which will promote your business if you are found easily on search engines. Be sure to include a link to your website in all of your correspondence in order to lead others to your site. Lastly, use direct mail campaigns to local businesses which offer a promotion or discount for using your services. Although it will not likely require a large start-up cost, look into various possible finance sources.
The income potential in this field is almost endless and it is up to you to make it happen. You are the product, so sell yourself. You could possibly see six figures within the first three years and be on your way to financial independence.
Event planners are hired to plan and manage social or corporate events. Among the many different types of events they plan are parties, ceremonies and conventions. An event planner needs to be a good communicator, have a calm and personable demeanor, negotiate well, manage staff, and be a good team player.
They work long and non-traditional hours to meet the goals and expectations of the event. Although not required, anyone considering this field should plan to pursue a Bachelor’s degree in an area such as hospitality management, business administration, marketing, public relations, or communications.
There are many good reasons to hire an event planner rather than going the traditional route. Event planners are experts and have many creative and unique ideas. Several good reasons for hiring an event planner include:
-They save you time and energy
-They relieve you of the concerns of the planning details
-They work within your budget and assist with the specifics of the contract(s)
-They plan the food, entertainment and other fine details
You can relax knowing you’re in good hands. Their job is to make sure everything is running smoothly and your expectations are met. The next time you have an event to plan, don’t settle for less…hire an event planner and enjoy the fun!